Artist - Ursula Beatt

Challenge
As an artist stepping into bigger opportunities, Ursula needed more than a website — she needed a cohesive brand system that would support gallery shows, merch, and future partnerships. Her identity and online presence weren’t yet strong enough to attract collectors or collaborators.

What I Did

• Developed a cohesive brand identity + logo system.

• Designed a custom website to showcase her art as a business.

• Created merch + print collateral to extend the brand into physical spaces.

• Clarified her positioning and messaging to elevate her from “local artist” to “professional creative brand.”

• Coordinated assets and strategy to prepare her for future exhibitions + collaborations.

Results
The new brand positioned Ursula as more than an artist — as a creative business. She gained the confidence and tools to approach galleries, expand into merchandise, and build a consistent presence online and offline.

Ursula’s Review: “Arianna! You are incredibly talented. My website looks exquisite. You are a joy to work with. I am so happy you brought work to life!”