Brand & Marketing Strategist
Psychology-driven. UX-certified. StoryBrand-trained.
I’M OBSESSED WITH USER EXPERIENCE
From apps to parking lots—I fix what’s broken.
Hi, I’m Ari. I don’t fit neatly in a box — and neither should my role.
Over the past five years, I’ve worked across 50+ businesses, helping them scale through a mix of psychology, storytelling, and strategy. Whether it’s building apps, designing retreats, or fixing customer pain points (yes—even parking lots), I uncover what’s broken and help brands thrive.
My Journey
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Before I built brands, I was an award-winning special education teacher. That taught me how to problem-solve fast and communicate clearly—skills I carried into tech, UX design, and eventually building my own company. Today, I’ve worked across 50+ brands as a strategist, designer, and fractional CMO.
Circa 2017
Things I Nerd Out On
ACCESSIBILITY
If your site fails an audit, I’ll flag it before a lawsuit does.
COPYWRITING
I make rules that sell—like eight words per line, max.
SERVICE
I’ll mystery-shop your team and act like a real customer.
DETAILS
If a button’s two pixels off, I’ll be the first to notice.