The Empathy Guy

Problem: Joseph, a former Teacher of the Year, transitioned from the classroom to corporate empathy training, bringing his invaluable insights from teaching high schoolers into the workplace. Despite hosting a parents' workshop featuring a guest author, he struggled with marketing and took a financial loss when no one signed up. His retreat, though packed with valuable information, wasn’t reaching the right audience.

Why He’s a Badass: Joseph’s positivity, warmth, and honesty make him unforgettable. A dedicated father and husband, he’s deeply passionate about teaching empathy—especially for men—and believes it’s the key to leading effectively at work and home. Fearless and genuine, he’s on a mission to help others embrace emotions and become better leaders and people.

Success: With a bold new brand and professional website, Joseph now charges what he’s worth and attracts the right audience. His site positions him as the empathy expert he is, filling his calendar with clients who see the value in his work. He’s gaining traction, building credibility, and helping more people embrace empathy as a powerful leadership tool.

Joseph’s Review: "Thank you, Ari! You’re the best. You’ve held my hand through so many pivots, explaining everything and truly getting to know me. I really appreciate you hiring the brand photographer, helping me pick an outfit, and making me the coolest logo and brand name. Loved working with a fellow former teacher and sharing book recs with you!"