Stop Hourly
Build a Smart Three-Tier Package System
Let’s be real: charging hourly is not profitable. And offering too many wildly different packages? That’s a sure way to overwhelm your clients and burn yourself out. I see too many badass entrepreneurs working harder, not smarter. So, let’s fix that. Here’s the formula for creating a streamlined, scalable, and irresistible package system that works.
1. The Goldilocks Package: ⭐
This is your "just right" middle package. It’s what most clients need to solve their problem. It’s balanced, comprehensive, and tailored to deliver the best value—your best seller.
2. The Essentials Package: 🛠
This is a stripped-down version of the Goldilocks Package. Focus on the basics—the core deliverables clients need to see results. This becomes your downsell for clients who want results but are budget-conscious or not ready for the full commitment.
3. The Premium Package: 🚀
Take everything you offer, bundle it into an all-inclusive solution, and call it your premium package. This is your upsell for clients who want the ultimate experience—all the bells and whistles.
Why Three Packages Works
Three is simple. It’s easy to understand and remember.
Three feels safe. Most clients gravitate toward the middle option because it feels balanced and comfortable—just like Goldilocks.
Three taps into psychology. The "Rule of Three" is a powerful marketing principle. People are naturally drawn to patterns of three because they feel complete and satisfying. It’s why slogans, stories, and design elements often come in threes—it just works.
Save Time and Work Smarter
With three packages, you’re giving your clients clear, actionable choices while maximizing your time and revenue. No more guessing games or endless customization—just a system that works.
Ready to Craft Your Three Packages?
If you’re stuck or want a badass expert to help you refine your offers, let’s chat. It’s time to stop working harder and start working smarter.
