Recognition Rule
My Secret Hack to Get More Clients
If you want more clients, ask yourself one simple question: Can they see me? This is what I call The Recognition Rule—and it’s a game-changer for building trust and growing your business.
Why The Recognition Rule Works
Our brains are wired to recognize and remember faces. This isn’t just science; it’s human nature.
Here’s why it matters:
Familiarity breeds connection. The more people see your face, the faster they feel connected to you.
Trust is visual. People are more likely to buy from those they know, like, and trust.
Storytelling resonates. Personal photos tell a story that sticks with your audience far more than generic stock images.
My 30-Day LinkedIn Challenge
Here’s how I put The Recognition Rule into practice:
I challenged myself to post daily.
I made sure to show my face in every post.
I committed to being authentic and unapologetically me.
When I started this challenge 30 days ago, I had 6,000 followers.
Now? I’ve grown to over 10,000.
My 3 Rules for Showing Up Online
Whether it’s your website or LinkedIn, your photos should always follow these three rules:
Consistent: Post your face regularly. Make it part of your online presence.
Clear: Use high-quality, vibrant photos that stand out.
Confident: Let your personality shine in every photo. Be unapologetically YOU.
The Secret? Show Your Face.
When people see you, they feel like they know you. And when they know you, they trust you. It’s that simple.
Your Turn: What’s Your 30-Day Challenge?
I want to hear from you—what’s one thing you’ll commit to doing for the next 30 days to grow your business? Share your ideas in the comments!
