Best Business Lesson
Make Your Clients Feel Like VIPs
(From someone who’s worked with 50+ clients and counting.)
If you’re looking to elevate your client experience, this post is for you. I’ve worked with over 50 clients, and the biggest lesson I’ve learned is this: Your clients should feel like VIPs from the moment they sign the contract to long after the project is complete.
Here’s exactly how you can make that happen.
1. Overdeliver Every Time
Most clients don’t know everything they need upfront—they’re asking for less than what’s necessary. Go above and beyond to exceed expectations.
Pro Tip:
When a client asks for something extra that isn’t included in your package, do it for free. Then add that service or feature to your standard offering to make it even more valuable for the next client.
2. Add a Personal Touch with Handwritten Thank-You Cards
In a world of digital everything, the smallest personal gestures stand out.
Take the time to send a handwritten thank-you note at the end of a project. Not only does it make your client feel appreciated, but it also helps you stand out from competitors who rely solely on emails.
3. Follow Up After the Project (30, 60, 90 Days)
Your relationship doesn’t end when the project wraps. Stay connected by following up with your clients at key intervals.
Here’s what you can do:
Celebrate their wins.
Answer lingering questions.
Offer support if they encounter roadblocks.
4. Stay Ridiculously Organized
Clients notice when your process is seamless and stress-free.
What I Do:
Deliver everything in one Google Drive folder (logos, templates, guides, and even step-by-step videos).
Organize all deliverables in a way that’s easy to navigate.
Why? Because entrepreneurs are busy, and nobody has time to dig through messy email threads.
5. Always Strive to Improve
At the end of every project, take time to reflect and refine your process.
Ask yourself these five key questions:
What went well?
What could improve?
What did the client need but didn’t ask for?
How can I refine my workflow?
How can I be even more organized?
Use these lessons to wow your next client.
6. Build Relationships, Not Transactions
At the core of every great business is one simple truth: It’s not about the money—it’s about relationships.
When you prioritize your clients’ experience, you:
Build trust.
Create loyalty.
Encourage referrals.
Final Thought: Make Their Lives Easier
Your job is to make your clients’ lives easier. That’s what makes you unforgettable.
Never nickel-and-dime a client—focus on giving. Generosity builds trust, and trust leads to long-term success.
