Be Yoda
Be Yoda: How to Guide Clients to Success with Your Website
Business is simple… Be Yoda.
Yoda guides Luke Skywalker.
Genie guides Aladdin.
Dumbledore guides Harry.
Grandmother Willow guides Pocahontas.
You are the guide. Your clients are the heroes of their story, and your job is to lead them through their journey of transformation.
Whether you’re a realtor, consultant, coach, or photographer, you’re not just selling a service—you’re selling transformation. And here’s the thing: change is scary. That’s why your clients need you to guide them every step of the way.
Why Being a Guide Builds Trust
Think about it: Great guides have a plan, set clear expectations, and always empower the hero (your client) to succeed. When clients feel supported, they trust you—and trust is what leads to bookings, sales, and success. Your website is your guide’s map. It’s where you show clients the clear, simple path to work with you.
How to Be a Great Guide on Your Website
Here’s how to build trust and show clients you’re the Yoda they’ve been searching for:
Outline the 3 steps to work with you.
Keep it simple: Consultation, Plan, Support.Highlight the 3 benefits they’ll gain.
Examples: Clarity, Confidence, Results.Showcase the 3 results they’ll achieve.
Examples: Success, Satisfaction, Growth.
When you break it down like this, your clients see a clear path forward. They’ll trust you to guide them—and trust sells.
The Bottom Line
Your website isn’t just a place to show off—it’s your guide’s map. The clearer the path, the more trust you build with your hero. And the more trust you build, the more success you’ll have. So, become their Yoda. Guide them, empower them, and help them achieve the transformation they’re looking for.
