15 Seconds
You’ve Got 15 Seconds to Make an Impression—Don’t Waste It
15 seconds. That’s how long the average visitor stays on your website in 2024. That’s it. If you’re not grabbing attention fast, they’re gone. Here’s how to make a badass first impression that keeps people scrolling.
Clarity Is Queen
Your website needs to be crystal clear on three things:
WHO you help.
WHAT you do.
HOW you do it.
This is your one-sentence elevator pitch. If a five-year-old can’t understand it, rewrite it. Simplicity wins every time. Once you’ve nailed your pitch, plaster it on your hero banner—the first image people see on your website before they scroll.
What’s a Hero Banner?
Your hero banner is the most valuable real estate on your website. It’s like your website’s opening act. Everyone sees it, so it needs to do two things:
Instantly communicate what you’re about.
Make people want to scroll.
Here’s the formula: I help [WHO], do [WHAT], this is [HOW].
Example: “I help women entrepreneurs create badass brands that attract premium clients and make serious money.”
Why the Hero Banner Matters
Because clarity sells. When visitors know exactly who you are and how you can help them, they’re more likely to keep scrolling, explore your site, and book that Fit Call. When your hero banner has a clear, bold message, you pass the 15-second test—and your sales depend on it.
The Bottom Line
You’ve only got 15 seconds to make a badass first impression. Don’t waste it on fluff or jargon. Be clear, be bold, and own your message. Need help from a badass expert?
