Befriending You Therapy

Problem: Alexcia, a new therapist, was struggling with an identity crisis. Her client calendar was nearly empty, and her brother-built website was bland, difficult to edit, and lacked her personality. Frustrated and discouraged, she even considered leaving the profession entirely.

Why She’s a Badass: Alexcia’s journey is inspiring. As a Latina, she defied cultural norms that often discourage therapy and push early marriage. Following her passion, she pursued her education and now helps people of color navigate the unique pressures they face. Her calm, kind, and joyful energy makes her a true breath of fresh air in her field.

Success: Alexcia’s new brand photos capture her radiant personality—laughing, smiling, and reflecting her true self. We designed a vibrant website in her favorite color, nailed her messaging, and brought her unique story to life. Within months of launching, she was nearly fully booked, her passion for therapy reignited, and she’s thrilled she trusted me to create her bold new brand.

Alexcia’s Review: "Ari is a true go-getter and badass. I love my website, and my business cards are so simple and elegant."