Befriending You Therapy

Challenge
Alexcia, a new therapist, faced an identity crisis. Her client calendar was nearly empty, and her brother-built website was bland, hard to edit, and didn’t reflect her personality. Without a clear digital strategy, she was frustrated enough to consider leaving the profession.

What I Did
We redefined her brand from the ground up—clarifying her messaging, coordinating brand photography, and creating a website that showcased her vibrant personality. I also developed a TikTok strategy to help her connect with new audiences, building awareness and trust in a space where many therapists struggle to stand out.

Results
Within months, Alexcia went from nearly empty to nearly fully booked. Her new site and brand voice resonated deeply with her target clients, while her TikTok presence drove new leads. Most importantly, her passion for therapy was reignited, and she now feels confident in her identity and practice.

Alexcia’s Review: "Ari is a true go-getter and badass. I love my website, and my business cards are so simple and elegant."