Natalie - Amazon Consultant

Challenge
Natalie was already a go-to Amazon expert, consulting for $100M+ brands like Birdies Shoes, but her business ran entirely on word-of-mouth. She didn’t have a website, her logo was friend-made, and her offers and pricing tiers weren’t clearly positioned. Without an onboarding process, a structured way to get paid for pitches, or a strategy for her clothing brand side hustle, she risked leaving money on the table and missing out on new opportunities.

What I Did
I built her a polished online presence with a website that reflected her credibility and light, airy brand personality. Beyond visuals, I directed her brand photoshoot to capture her authentic, professional energy. On the business side, I developed customer onboarding flows, pricing tiers, and a framework for paid pitches and research. I consulted on her e-commerce strategy, helped her position her clothing brand, and set up a newsletter system to keep her audience engaged. Every piece of strategy and design was aimed at scaling her authority while creating consistent, reliable revenue streams.

Results
Natalie’s new brand identity and website now match the caliber of the $100M+ companies she serves. With clear offers, stronger positioning, and systems to monetize her expertise, she’s attracting more dream clients and brand collaborations. The photoshoot gave her high-quality visuals to elevate her presence, while the added clarity around her e-commerce and side hustle strategy expanded her growth potential. The newsletter gave her a direct channel to nurture relationships and increase conversions—all aligned with her values of freedom, adventure, and authenticity.

Natalie's Review: I cannot express how amazing it was to work with Ari, 1000/10 experience. Not only are her ideas, organization skills and work ethic amazing, but her genuine personality make her a joy to work with. She not only built me a beautiful website, but made me feel empowered and gave me valuable insights for my business overall. I would recommend her to anyone and I can't thank her enough!!