12 Week Year
Why There Aren’t 52 Weeks in a Year
Think you have 52 weeks to crush your goals? Think again. Most people waste their time procrastinating, planning, and overthinking. But what if you could compress an entire year of progress into just 12 weeks? That’s the genius behind The 12 Week Year by Brian Moran—a system designed to help you achieve more in less time.
The 12 Week Year
Each week acts like a month.
Each quarter acts like a year.
Each “year” acts like four years.
The key? Stop thinking in terms of 12 months and start mastering your time in 12-week increments. Here’s how to make it happen—no book required.
The 12 Week Strategy in 4 Simple Steps
Start with 2-3 Big Goals
Focus on a few meaningful goals that will move the needle in your business or life. Think of these as your top priorities.Break Them into Weekly Actions
Identify what needs to happen each week to make progress toward your goals. These actions are your roadmap.Narrow It Down to One Daily Task
Simplify further by committing to one action each day that drives results. It’s all about consistency over intensity.Track Progress Every Day for 12 Weeks
Monitor your actions daily. At the end of 12 weeks, evaluate your success, adjust, and start a new 12-week cycle. Rinse and repeat.
Why It Works
Most people spend months procrastinating and rushing to meet deadlines. The 12 Week Year eliminates wasted time and forces you to focus on what matters most. It’s intense but efficient—and it works because it leverages:
Urgency: Deadlines drive action, and 12 weeks create a natural sense of urgency.
Clarity: Fewer goals mean less overwhelm and more focus.
Consistency: Small, consistent actions compound into big results.
Transform Your Year in Just 12 Weeks
Why wait a full year to achieve your goals when you can do it in 12 weeks? Immerse yourself, go ALL IN, and watch your life change fast. Here’s an example: Start January 1st, and your first “year” ends March 26—just in time to crush Q1. From there, rinse and repeat for four 12-week “years.”
If you’re serious about achieving more in less time, now’s the moment to commit.
