Say “No”

To Attract Perfect Fit Clients

Badasses say “no” to prospective clients.

Wait, what?

Yes, they say no to anyone who isn’t a perfect fit.

Turning down money sounds crazy, right?

But alignment is key.

I made a list of my yes and no clients.

And those I wish I hadn’t said yes to.

Then I found my perfect fit clients.

They trust me, respect boundaries, and the project is in my zone of excellence.

The rest? Exceptions, discounts, and gut feelings that didn’t feel right.

Now, I know exactly who I’m looking for in fit calls.

I don’t offer anything outside my expertise.

No more Shopify or WordPress—only Squarespace.

Only clients who say yes to brand photography.

Only solopreneurs.

Badasses say no with intention.

They know short-term “loss” is a long-term gain.

Alignment refines your craft.

No more one-off projects for quick cash.

Who’s your perfect fit client?