3 Words

Want more clients?

Here are 3 easy words to guide your website and marketing:

Short. Simple. Scannable.

We humans don’t read online—we scan.

We consume 300 feet of social media daily.

That’s the height of the Statue of Liberty.

Make your content easy to digest.

And sometimes, add another “S” word:

Storytelling.

Why does this work?

Because of psychology.

We love short, simple stories, and research shows we scan online—we don’t read.

Seriously, when was the last time you read an entire page on a website?

So, skip the 40 lessons turning 40.

Avoid large blocks of text and complex metaphors.

Keep it short, simple, and scannable.