15 Seconds

15 seconds. ⏰

That’s all you have in 2024.

That’s the average view time for a website.

Here’s how to make a badass first impression.

Clarity.

Be clear on three things.

1. WHO YOU HELP
2. WHAT YOU DO
3. HOW YOU DO IT

This is your one-sentence elevator pitch.

You’ve done this right when a five-year-old could understand.

Then put this on the hero banner.

I help (who), do (what), and this is (how).

Now, what’s a hero banner?

It’s the first image on your website before you scroll.

Why here?

The hero banner is the most valuable real estate on your website.

Everyone sees your hero banner - guaranteed.

When you have a clear message, people want to scroll.

Pass the 15-second test.

Your sales depend on it.

What’s your elevator pitch? 🌹