The Empathy Guy

Problem: Joseph, a former Teacher of the Year, shifted from the classroom to corporate empathy training, bringing insights from teaching high schoolers into the workplace. He hosted a parents' workshop with a guest author but struggled with marketing and took a financial loss when no one signed up. Though packed with valuable information, his retreat didn’t reach the right audience.

Why He’s a Badass: Joseph’s positivity, warmth, and honesty make him unforgettable. A present father and husband, he’s deeply passionate about teaching empathy—especially for men—and believes it’s the key to leading at work and home. He’s genuine, fearless, and committed to helping others embrace emotions.

Success: Now, Joseph has a memorable brand and charges what he’s worth. His site attracts attention, fills his calendar, and positions him as the empathy expert he is. He’s gaining traction with clients, and people are taking him seriously as the pro he is.

Client Review: "Thank you, Ari! You’re the best. You’ve held my hand through so many pivots, explaining everything and truly getting to know me. I really appreciate you hiring the brand photographer, helping me pick an outfit, and making me the coolest logo and brand name. Loved working with a fellow former teacher and sharing book recs with you!"