Be Yoda

Business is simple…

Be Yoda.

Yoda guides Luke Skywalker.

Genie guides Aladdin.

Dumbledore guides Harry.

Grandmother Willow guides Pocahontas.

You are the guide.

Your clients are the heroes.

Your job is to guide them on their journey of transformation.

Whether you’re a realtor, consultant, coach, or photographer...

You are selling transformation.

Change is scary, so you must guide.

Great guides have a plan and set clear expectations.

Here’s how to be a great guide on your website:

1. Outline the 3 steps to work with you (e.g., Consultation, Plan, Support).

2. Highlight the 3 benefits they’ll gain (e.g., Clarity, Confidence, Results).

3. Showcase the 3 results they’ll achieve. (e.g., Success, Satisfaction, Growth).

Your website is your guide’s map.

The clearer the path, the more trust you build with your hero.

The more success you will have.

Become their Yoda.

Who’s your favorite guide?